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品牌案例庫(kù)

1. Samsung

Campaign: Enhancing Samsung's Brand Presence on Xiaohongshu

Challenge: Samsung sought to establish a deeper connection with Chinese consumers throughXiaohongshu, a dominant social platform, while differentiating itselfin a highly competitive market.

Solution: We crafted an engaging Xiaohongshu campaign focused on user-gener ated content (UGC), influencer partnerships, and targeted product reviews. LeveragingXiaohongshu's content-richenvironment, we emphasized Samsung's innovative features through video tutorials, real-lifeexperiences, and interactive posts.

Result: Samsung achieved a 300% increase in brand visibility and engagement within China,drivenbyover 1 million impressions on Xiaohongshu. The campaign alsoled to a50% rise in customer interactions and significantly improved brand sentiment, positioning Samsung as a top-tier brand among Chinese millennials.

挑戰(zhàn)：在高度競(jìng)爭(zhēng)的市場(chǎng)中，通過小紅書與中國(guó)消費(fèi)者建立深度連接并實(shí)現(xiàn)品牌差異化。

解決方案：打造以用戶原創(chuàng)內(nèi)容（UGC）、達(dá)人合作與精準(zhǔn)產(chǎn)品測(cè)評(píng)為核心的小紅書營(yíng)銷活動(dòng)，通過視教程、真實(shí)體驗(yàn)分享和互動(dòng)內(nèi)容突出產(chǎn)品創(chuàng)新功能。

成果：品牌曝光量與互動(dòng)率提升300%，筆記曝光量超100萬次，客戶互動(dòng)量增長(zhǎng)50%，成功躋身中國(guó)千禧一代高端品牌首選榜單。

2. Haliborange

Campaign: Building Trust Among Chinese Parents via Xiaohongshu

Challenge: Haliborange needed to increase its credibility and reach among Chinese parents, particularly in a crowded health and wellness market.

Result: Haliborange achieved a 40% growth in engagement within the first three months, reaching over 2 million Chinese parents through influencer posts and content marketing. The campaign contributed to a significant 30% increase in sales, making Haliborange one of the most trusted children's vitamin brands in China.

項(xiàng)目：建立中國(guó)家長(zhǎng)群體信任度

挑戰(zhàn)：在擁擠的健康產(chǎn)品市場(chǎng)中提升品牌可信度與觸達(dá)率。

解決方案：通過教育型內(nèi)容、醫(yī)學(xué)專家背書與達(dá)人真實(shí)體驗(yàn)分享，結(jié)合直播答疑構(gòu)建信任體系。

成果：3個(gè)月內(nèi)互動(dòng)量增長(zhǎng)40%，觸達(dá)200萬+家長(zhǎng)群體，銷售額提升30%，成為中國(guó)兒童維生素信賴品牌TOP3。

3. SK-II

Campaign: Elevating SK-II's Premium Brand Identity through Xiaohongshu

Challenge: SK-II wanted to elevate its luxury skincare image and connect with younger, affluent Chinese consumers who are active on Xiaohongshu.

Solution: We partnered with top-tier beauty influencers on Xiaohongshu to create aspirational content, including product demonstrations, skincare routines, and transformation stories. The strategy involved leveraging Xiaohongshu's visual-heavy format to highlight SK-II's unique ingredients and benefits.

Result: SK-II's engagement on Xiaohongshu surged by 60%, with over 5 million interactions across influencer posts. This led to a 30% boost in online sales, particularly in premium product lines, and increased SK-II's position as the go-to luxury skincare brand among Chinese consumers.

項(xiàng)目：強(qiáng)化高端品牌形象

挑戰(zhàn)：吸引年輕高凈值消費(fèi)群體，提升奢華護(hù)膚品牌定位。

解決方案：聯(lián)合頭部美妝達(dá)人打造沉浸式內(nèi)容（產(chǎn)品測(cè)評(píng)/護(hù)膚流程/蛻變故事），強(qiáng)化成分與功效可視化呈現(xiàn)。

4. Pepsi

Campaign: Revitalizing Pepsi's Brand Appeal through Xiaohongshu

Challenge: Pepsi aimed to refresh its image and engage younger Chinese consumers, who prefer brands that align with their lifestyle and culture.

Solution: We implemented a viral challenge on Xiaohongshu, where influencers and users posted creative content, including fun video challenges and themed campaigns that resonated with Pepsi's youthful image. The campaign was designed to capitalize on trending topics and youth culture.

Result: Pepsi's sales among Chinese millennials grew by 25%, with the campaign garnering over 10 million views and interactions on Xiaohongshu. Pepsi was able to successfully tap into a new wave of Chinese consumers, leading to an increase in brand engagement and loyalty.

項(xiàng)目：年輕化品牌煥新

挑戰(zhàn)：激活年輕消費(fèi)群體，實(shí)現(xiàn)品牌文化共鳴。

解決方案：發(fā)起病毒式挑戰(zhàn)活動(dòng)，結(jié)合熱點(diǎn)話題與青年文化創(chuàng)作趣味視頻內(nèi)容。

成果：年輕群體銷售額增長(zhǎng)25%，活動(dòng)曝光量超1000萬次，成功搶占Z世代心智份額。

5. Emma Hardie

Campaign: Expanding Emma Hardie's Reach on Xiaohongshu

Challenge: Emma Hardie, a luxury skincare brand, wanted to increase its visibility and sales in China, especially among beauty-conscious consumers.

Solution: We utilized Xiaohongshu's community-driven approach to showcase Emma Hardie's high-end products. Through influencer reviews, skincare routines, and tutorials, we highlighted the brand's benefits and effectiveness in a relatable, authentic way. We also used targeted ads to reach skincare enthusiasts.

Result: Emma Hardie's Xiaohongshu community grew by 50%, and sales in China increased by 40%. The brand was seen as a premium skincare choice, and its presence on Xiaohongshu reinforced its reputation as a go-to luxury skincare brand.

項(xiàng)目：高端護(hù)膚市場(chǎng)滲透

挑戰(zhàn)：提升小眾奢護(hù)品牌在中國(guó)市場(chǎng)的認(rèn)知與銷售。

解決方案：通過達(dá)人測(cè)評(píng)、護(hù)膚流程教學(xué)與精準(zhǔn)廣告投放，構(gòu)建高質(zhì)感內(nèi)容生態(tài)。

成果：小紅書社群增長(zhǎng)50%，中國(guó)區(qū)銷售額提升40%，成為美妝圈熱議奢護(hù)品牌。

6. 51fish

Campaign: Educating Chinese Consumers on Sustainable Seafood through Xiaohongshu

Challenge: 51fish sought to establish itself as a leader in the sustainable seafood space while raising awareness about its eco-friendly practices.

Solution: We developed a series of educational posts on Xiaohongshu focusing on the importance of sustainable seafood, ethical sourcing, and 51fish's commitment to environmental practices. The campaign featured influencers who advocated for eco-friendly lifestyles, as well as recipes using 51fish's products.

Result: 51fish's engagement on Xiaohongshu increased by 35%, and the brand saw a 20% uptick in sales. The campaign successfully positioned 51fish as a trusted, sustainable seafood brand, while educating Chinese consumers on the value of ethically sourced food.

項(xiàng)目：可持續(xù)海鮮教育計(jì)劃

挑戰(zhàn)：建立可持續(xù)海鮮品牌領(lǐng)導(dǎo)者形象。

成果：互動(dòng)量提升35%，銷售額增長(zhǎng)20%，成功樹立倫理海鮮標(biāo)桿品牌形象。

7. Manuka Doctor

Campaign: Promoting the Power of Manuka Honey on Xiaohongshu

Challenge: Manuka Doctor aimed to expand its reach in China and educate consumers about the skincare and health benefits of Manuka honey.

Solution: We launched a targeted content marketing campaign on Xiaohongshu, focusing on the natural, healing properties of Manuka honey. Using influencer partnerships, product tutorials, and skincare challenges, we showcased the brand's unique offering and how it helped improve skin health.

Result: Manuka Doctor achieved a 45% increase in social media engagement and a 30% boost in sales, particularly in skincare products. The campaign positioned Manuka Doctor as the leading brand for natural skincare powered by Manuka honey, gaining significant organic reach through Xiaohongshu.

項(xiàng)目：麥盧卡蜂蜜功效科普

挑戰(zhàn)：教育中國(guó)市場(chǎng)認(rèn)知麥盧卡蜂蜜的護(hù)膚與健康價(jià)值。

解決方案：通過成分解析、護(hù)膚挑戰(zhàn)與達(dá)人親身見證，強(qiáng)化天然修復(fù)功效認(rèn)知。

成果：互動(dòng)量增長(zhǎng)45%，護(hù)膚線銷售額提升30%，成為小紅書天然護(hù)膚熱門品牌。

8. colgate高露潔

Our publicity for Colgate in Southeast Asia; The brand set its own label at Titok to convey a positive and optimistic spirit to Colgate by laughing out the gums and living out the slogans "Let go of laughter and let go".

我們?yōu)楦呗稘嵲跂|南亞做的宣發(fā)；品牌在titok挑戰(zhàn)設(shè)定專屬的標(biāo)簽通過笑出牙齦yin，活出自己”和“放開笑放手做”的口號(hào)，為高露潔傳遞出一種積極向上的樂觀精神。

9. 4U2 COSMETICS

4U2 beauty is one of the dark horses of Thailand's niche brands, and their #03 series is the most popular one instead of Armani's #200 color series, and the counter is often out of stock. This event is a makeup challenge for Thai high school girls.

4u2美妝，是泰國(guó)小眾品牌黑馬之一，他們家#03系號(hào)平價(jià)代替阿瑪尼#200色系號(hào)最火的一支，專柜經(jīng)常缺貨。這次活動(dòng)是泰國(guó)女高中生妝容挑戰(zhàn)。

10. OSIM-SINGAPORE'S PREMIUM MASSAGE CHAIR BRAND

Singapore OSIM massage chair brand, their series of millennial chairs, in Singapore, Hong Kong, the market is quite famous. In this expert grass planting content strategy, we will cooperate with local health doctors to relieve stress and reduce stress through physical waist protection, and create a space for physical and mental healing. Because his unit price is expensive, the ROI can reach 5 through publicity.

11. Beryl’s

Beryl’s has become a sensation on Xiaohongshu, with tourists visiting Malaysia making it a must-purchase brand. Known for its ??culturally rich packaging?? and ??wide variety of flavors??, Beryl’s perfectly captures the essence of Malaysian heritage.

Beryl’s在小紅書很火，來馬來西亞旅游的人都會(huì)買這個(gè)品牌。他的包裝具有馬來的文化，各種口味選擇性也非常多，所以我們幫他選擇通過素人探店，聚焦馬來西亞必買清單話題，讓內(nèi)容自然流量占比提升40%;線下銷量提升20%。

12. Eafit

Eafit, a French health and wellness brand, has successfully captured China’s weight management and self-care market through targeted campaigns. By segmenting audiences and consistently producing tailored content, we engaged a full spectrum of influencers—from ??top-tier celebrities like Annie Yi (伊能靜)?? to mid-level KOLs, micro-influencers, and KOCs—to amplify authentic word-of-mouth.

Eafit是法國(guó)的品牌，廣告宣發(fā)都是針對(duì)國(guó)內(nèi)減肥人群及保養(yǎng)人群。通過對(duì)人群的細(xì)分，我們不停的產(chǎn)出內(nèi)容，也邀約頭部，腰部尾部及koc一起參與種草，頭部明星伊能靜和養(yǎng)生博主也做直播為品牌做背書，最終把eafit打造在小紅書平臺(tái)減肥賽道品類排名第一名。

13. Home Furnishing Industry 

In the home furnishing industry, customers who do lighting design in Malaysia are also on FB. The customer was only willing to give us 300 yuan per day in the early stage, and we helped him analyze the old notes in the early stage, telling him the content direction of the industry exposure and the pitfalls that competing products had stepped on, from 300 yuan per day to more than 1,000 yuan, bringing customers a private message opening cost of 98 yuan, and the effective retention cost was about 30%, and there were customers who made  transactions. At present, customers are renewing one after another!

家居行業(yè)，在馬來西亞做燈光設(shè)計(jì)的客戶，也是在fb上投放。客戶前期只愿意給我們?nèi)障?00元，我們前期幫他分析舊筆記，告訴他行業(yè)曝文的內(nèi)容方向及競(jìng)品踩過的坑，從日消300元慢慢調(diào)整到1000元以上，給客戶帶來私信開口成本98元，有效留資成本在30%左右，且有成交的客戶。目前客戶陸續(xù)續(xù)費(fèi)中!

14. Photography in Kuala Lumpur  Malaysia

They had a collaboration on Facebook, and when contacting us, they were just looking for an additional platform for exposure, trying out the cooperation with an attitude of giving it a shot—costing 5,000 RMB plus a 10% service fee. After we took over the operations and engaged in in-depth communication with the client, trust was built, and the budget was increased from 500 RMB to1,400 RMB, and then further to a daily spend of 2,000 RMB. The cost per private message inquiry can be as low as 60, which is one-fourth of the domestic rate.Currently, clients are renewing their contracts progressively!

他們?cè)趂b上有合作，聯(lián)系時(shí)只是想多一個(gè)曝光平臺(tái)，報(bào)著試一試的態(tài)度合作5000元+10%的服務(wù)費(fèi)。我們接手運(yùn)營(yíng)和客戶深度溝通，達(dá)到信任后，從500元提到了1400元，再提到日消2000元。私信咨詢成本最低可以達(dá)到60，是國(guó)內(nèi)的4分之一。目前陸續(xù)續(xù)費(fèi)中!

15. Haier refrigerator

Haier refrigerator, the brand aims to spill over JD.com's Xiaohongmeng transformation. Through the continuous change combination of KFS during the launch, fermentation and harvesting periods of products, we have increased the final target GMV by 300% on the original basis, attracted 77% of new products, reduced the cost of additional purchases by 15%, and reduced the cost of placing orders by 20%.

海爾冰箱，品牌方目標(biāo)做外溢京東小紅盟轉(zhuǎn)化。我們通過產(chǎn)品在上市、發(fā)酵及收割期間，利用kfs不停的變化組合，使最終的目標(biāo)gmv在原來基礎(chǔ)上提升300%，拉新77%，加購(gòu)成本降低15%，下單成本降低20%。

16. Haier washing machine new

Haier's new washing machine ranked first in sales on the JD.com platform using the KFS strategy; Brand search volume ranked second; The new single product SPU entered the top ten search lists, and the ROI conversion was more than 1:15.

spu進(jìn)入搜索榜前十,roi轉(zhuǎn)化1:15以上。

17. Haier refrigerator & washing machine & air conditioner & water networking

Haier has opened up the link between Xiaohongshu and JD.com through our company's operation and won the silver award, of which 1.5 billion of the 1.9 billion GMV is through KFS to convert JD.com Xiaohongmeng to extract data! 400 million is a natural flow spillover.